Progressive RN Recruitment Strategies

 

nurse-recruitmentYou may have heard about the nursing shortage affecting the nation. Many factors have contributed to the national nursing shortage, including high national nursing turnover rate, nursing vacancies, lack of a formal retention strategy, working conditions and the general economy. We’d like to take this opportunity to let you know what DeKalb Medical is doing to help address this for our hospital.

The Human Resources Department and the Office of Workplace Planning and Retention have been pouring a lot of time and energy into our recruitment retention efforts.  The goal is to execute a recruitment strategy that makes us competitive and gets the right people in the door.

 

The list below highlights some of the recruitment efforts we have made so far:

  • Launched print advertisements including the Atlanta Journal and Constitution and select Nursing publications
  • Created targeted email campaigns and utilized search engine marketing
  • Organized and attended recruitment events
  • Increased our recruitment activity on social media and recruitment web sites
  • Developed a Relocation Program that takes the stress out of relocating by offering professional relocation assistance. The RN Commuter Program offers a furnished corporate apartment during work days and commute home for the off days.
  • Created an automated Employee Referral System — Employees who refer experienced nurses to our hospital can earn up to $5,000 cash. The Employee Submission form is located on the Intranet/HR Department’ Employee Referral System. Launched an International Nurse Recruitment Program– So far we have extended offers to RNs from the Philippines for long term temporary assignments. Once their 30 month contract position ends, we can convert them to permanent positions. Additionally, we have partnered with nursing schools to build a pipeline of nurses who would consider a career with DeKalb Medical.

DeKalb Medical also has a paid nurse residency program that allows for growth, development and career advancement or a change in specialty.

Although the nursing shortage is a challenge, it represents an opportunity for those seeking a career in nursing to gain full-time employment.  You can help by referring family, friends and associates who are experienced nurses to DeKalb Medical.

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